Beginner to Intermediate

12 Weeks Cohort8 Detailed Modules

Digital Marketing, SEO & Performance Growth

Name: Digital Marketing, SEO & Performance Growth
Price: 22000 INR
Availability: InStock

Search Engine Optimization (SEO), Google Ads PPC, Meta Marketing, Growth Hacking, and Conversion Rate Optimization.

12 Weeks Intensive

Language: English / Hindi

Verifiable Course Certificate

Digital Marketing, SEO & Performance Growth

Certified Track

SOFTLAB GLOBAL12 Weeks

Total Tuition Fee

₹22,000inclusive

Delivery Format:Classroom & Hybrid

Batch Capacity:Limited (30 learners)

Campus Location:Civil Lines, Prayagraj

Direct counseling & campus tours available Mon–Sat.

Course Overview & Objectives

Comprehensive performance marketing curriculum covering technical SEO, keyword strategy, high-ROI Google Ads campaigns, Meta Ads Manager, email funnels, and Google Analytics 4.

Complete Course Curriculum

8 Comprehensive Modules • Step-by-Step Hands-on Labs & Projects

Job-Ready 2026

Module 1

Digital Marketing Foundations & Strategy

3 Learning Units

Digital Marketing Landscape, Funnel Architecture (TOFU, MOFU, BOFU)

Buyer Persona Creation, Competitor Analysis & Unique Value Propositions

Website Planning, CMS (WordPress) Setup & Landing Page Psychology

Module 2

Technical & On-Page SEO Mastery

3 Learning Units

How Search Engines Work: Crawling, Indexing & PageRank

Keyword Research with Semrush, Ahrefs & Google Keyword Planner

On-Page SEO: Title Tags, Meta Descriptions, Header Hierarchy & Schema Markup

Module 3

Off-Page SEO & Authority Building

3 Learning Units

Link Building Strategies: Outreach, Guest Posting & Digital PR

Local SEO: Google Business Profile Setup, Citations & Local Reviews

Technical SEO Auditing: Robots.txt, XML Sitemaps, Canonicalization & Core Web Vitals

Module 4

Google Search Ads & PPC Campaigns

3 Learning Units

Google Ads Hierarchy: Account, Campaign, Ad Groups & Keywords

Match Types (Broad, Phrase, Exact) & Negative Keyword Strategies

Ad Copywriting, Extensions/Assets, Bidding Strategies & Quality Score

Module 5

Meta Ads Manager (Facebook & Instagram)

3 Learning Units

Meta Business Suite & Ads Manager Setup with Conversions API

Audience Targeting: Core, Custom & High-Converting Lookalike Audiences

Creative Formats: Reels, Carousels, Video Hooks & A/B Testing

Module 6

Content Strategy & B2B Social Selling

3 Learning Units

Content Pillars, Content Calendar & Viral Social Media Frameworks

LinkedIn Growth Strategies for B2B Lead Generation & Networking

Copywriting Principles: AIDA, PAS & High-Converting CTA Formulas

Module 7

Email Marketing & Marketing Automation

3 Learning Units

Lead Magnets, Opt-in Forms & High-Converting Squeeze Pages

Email Marketing Tools (Mailchimp/Brevo) & Contact Segmentation

Automated Drip Sequences: Welcome Series, Nurture & Re-Engagement

Module 8

Google Analytics 4, Tag Manager & Live Campaign Capstone

3 Learning Units

Google Analytics 4 (GA4) Architecture, Events & Conversion Tracking

Google Tag Manager (GTM) Triggers, Tags & Data Layer Variables

Live Client Campaign Execution, ROAS Calculation & Portfolio Defense

Eligibility & Recommended Prerequisites

Target Learners:

Entrepreneurs, Marketing professionals, Graduates, and Freelancers.

Faculty & Mentors

View All Faculty

Mr. Mayur Gaur

Faculty / Trainer • 11+ Years Experience

Technology Leader & Entrepreneur with 11+ years leading hands-on technical curriculum across SOFTLAB GLOBAL programs.

Global University Certification (USA)

Dual Credential Option

Upon program completion, learners can opt to receive co-branded, globally verifiable credentials from Delaware Digital University (USA), registered under the State of Delaware Department of State (Reg #7349298, Dover, USA).

International TVET Skill Transcript

Worldwide Online Employer Verification

Direct Online Admission

Razorpay Verified

Institutional Tuition Fee

₹22,000All-Inclusive

Or reserve your seat for just ₹5,000 with flexible EMIs.

Instant seat allotment & batch placement

Official Fee Receipt & GST invoice provided

100% Money-back guarantee before batch start

PCI-DSS Level 1 SecureCredit / Debit / UPI / EMI

Official Course Flyer

SoftLab Certified

Digital Marketing, SEO & Performance Growth Official Brochure

Click to Expand Flyer

Official Curriculum & Career Flyer

Detailed 2026 syllabus, hands-on lab schedule, industry projects, and corporate placement partners.

Request Academic Consultation

Leave your details and our senior counselor will call you to discuss syllabus, batch timings, workstation prerequisites, and eligibility.

What You Receive

Complete hands-on curriculum with guided repository codebases
Personalized feedback & architectural code reviews on assignments
Cryptographically verifiable certificate on completion
Structured technical interview & resume preparation

Have Questions?

Visit our campus in Civil Lines or speak directly with an academic counselor to review course syllabus and schedules.

Call +91 9196596975